The Better Burger Battle
Sometimes I write for this cool scale-up investor called Food Future Co. Check out my latest piece on the plant-based makeover of America's favorite meal. I even swung by Bareburger to check out the Impossible Burger in the flesh—and guess what? One bite was more than enough, because it really does taste like meat. The text below is excerpted from my post on Food Future Co's blog, Harvest.
Can we have our [beef] and eat it too?
Long gone are the lonely black bean burger days when plant-based patties were relegated to the freezer aisle of the grocery store and niche vegetarian restaurants. Plant-based proteins have found a new audience: meat eaters.
Market data indicates that more and more people are seeking to reduce their meat intake. For the discerning consumer, there are any number of motivating factors: the health benefits of reduced meat consumption are increasingly recognized; animal rights activists are shedding light on the cruel realities of factory farming; and, as discussions of climate change reach new levels of urgency, animal agriculture is more frequently acknowledged as a major contributor.
According to a World Resources Institute study, the average American daily diet causes nearly twice the greenhouse gas emissions as the average daily diet worldwide. The same study reports that the average American could reduce the environmental impact of their diet by 50 percent simply by scaling back on their consumption of animals products. A slow but steady push for alternatives to meat is driving innovation and investment in future-friendly food by everyone from Google to Bill Gates to, yes, even Tyson Inc. — the U.S.’s biggest meat producer.